Shortcuts to Success

In the age of Quad Core and Mach 3 travel, no one seems to have the patience for anything nowadays. A person in front of us in a queue is one too many. The same kiasu-ness is now so ingrained among entreprneeurs and businessmen, that we are constantly looking for shortcuts and other ‘lubangs’ to success.

Some will argue that success in business is about finding the fastest way to your objectives. I would agree if in so doing, we do not neglect our integrity and ethics. However, many of us tend to forgo the very principles we are brought up with, in favour of shortcuts to success. Expediency rules.

A few examples come to mind. One is our tendency to now ‘buy’ talents rather than groom them internally. Some would say that’s smart management. After all, aren’t clubs in Premier League known to pay millions for top players? Again, I would agree, if job hopping among senior executives is not as prevalent as it is today and by so doing we are not starting a talent-pinching war among ourselves. Some of us are blind to the fact that not all sweet-talking MBAs are any good or have any loyalty to you or your business. And certainly, few of these people stay long enough to do good for your business.

The sad truth is, few businessmen would have any qualms about pinching their competitors staff, if that means they would learn their competitors secrets and steal their clients. Again, that’s good business to some.

Another phenomenon that has hit many SMEs is the eagerness to raise fund rapidly to expand their business and hopefully make it big in a short time. Words like ‘mezzanine financing’, ‘investors’ prospectus’, ‘IPO’ and ‘exit strategy’ are being brandished even by mom-and-pop operations. Some of these companies seems to have lost all interest in taking care of the basics of business: developing good quality products and services, building relationship with supplier, staff and clients, and earning money the traditional way. Perhaps the lessons of Lehmann Brothers have not sinked in for many of us. Many of us are still caught up with the dotcom tagline: if you have an idea, money will start pouring in.

I don’t discourage businesses raising fund from whatever sources for whatever reasons. But it is good business sense to realise that businesses cannot be built on air. Many of the dotcom wonders that you read about have also gone through hardwork and setbacks like you and I. And business news are so full of unchecked facts nowadays, you should not allow yourself to be swayed by news of a competitor hitting it big through some investment from some mysterious funders. The truth is, money don’t grow on trees. And businesses don’t just grow on their own. If you thought labouring for your business is futile; well, it’s at least a notch better than day dreaming.

This brings us to another shortcut many are resorting to. I call it the ‘sugardaddy phenomenon’ (or ‘sugarparent’, to be gender sensitive). The government call it SME assistance program. Again, I would say go for it as it means free money in many cases. But if you are going to be building a business on the back of government handouts and nothing else, you will be steering an empty ship to nowhere. Real businesses are built on solid ideas and real products and services. There’s really no shortcut to success.

The lowest form of ‘shortcut’ to success must be those among us who bribe our way through. Some of us would be tempted to offer inducement to get that one lucrative project. After all, some grease between palms make some people easier on the cheque, and shorter on the memory. But consider the long term costs of such business experdiency. Many of the truly successful people I know are men of true integrity. Hard to believe, but it is true. Integrity and ethics do make good business sense.

Rich Kids, Poor Kids
I have nothing against direct selling. But before you are convinced by an eager sponsor hoping to pin you somewhere among his downlines, make sure you understand what you are getting yourself into. Like any business, it’s 99% effort and 1% luck. 99.9% of everyone who joins a direct selling business fails. And that’s a higher failure rate than conventional business. So YES, direct sales can be a route to success and financial independence, but NO it is not shortcut to success either.

Some of us are born with a silver spoon. Nothing to be ashamed of. In fact, capitalize on it. But again, that is no short cut to success. Your daddy and mommy can only help so much, the rest is still up to you. One of the inmutable laws of success in business is this: value creation. If you are not creating value with what you do, if you are a consumer of idea and products rather than creator of value, then you will never meet success.

I am going to tell you the real shortcut to success. It is one fact that the world’s three richest men: Warren Buffett, William Gates and Carlos Helu Slim, agree upon. It is called hardwork.

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I wrote this for SME Magazine October issue. If you haven't got your copy of SME Magazine, get one today!